week 8

Target Reels From Customer Data Breach

            In his article, “Target Reels From Customer Data Breach,” Kris Holt discusses Target’s recent data breach and consequences associated with it. Holt writes that the high-profile data breach had impact on Target’s financial results. He reports that “in the three months ending Feb. 1, net earnings dropped by 46 percent compared with the year-ago fourth quarter, from US$961 million to $520 million.” He also reports that Target’s profit dropped by more than 40 percent. These numbers reveal that the data breach has affected Target’s revenue which is expected given the scale of the breach. Anyway, what this means is that Target is losing most of its customers’ truth which is so detrimental. I agree with the experts that Target should take a lead on the consumer protection initiatives and prove to the general public that it’s committed in protecting its customers’ personal information. 


http://www.ecommercetimes.com/story/80050.html